Insight-led strategy deserves activation that scales. We deliver both, ensuring each move strengthens your brand and deepens consumer connection.
OUR SERVICES
RETAINER & PROJECT-BASED
Marketing Strategy
We map the why first.
Your business goals, your people, one connected plan. We bring social, paid, lifecycle, and creative together, with clear priorities and a shared direction for everyone doing the work.
- Cross-channel marketing plans
- Audience insights and cultural insights
- KPIs, measurement, and reporting
- Workshops to align goals and priorities
Organic Social Media
We’re on a first-name basis.
Content built for the platform. Conversations that go both ways. From the feed to daily DMs and comments, we listen, respond, and turn what people share into reasons to connect.
- Social strategy and platform planning
- Content calendars and creative briefs
- Lo-fi, editorial and UGC-style content planning
- Publishing and channel management
- Daily conversations in DMs and comments
- Monthly reporting and recommendations
Lifecycle Marketing
Give people a reason to return.
Email + SMS campaigns, automations, reviews, and subscriptions that build lasting loyalty. We build on what customers have bought, enjoyed, and asked for to make the next message useful.
- Email + SMS platform setup, campaigns, and flows
- Segmentation and customer journey mapping
- Copywriting, design, and testing
- Sign-up forms and welcome programs
- Performance audits and campaign improvements
Paid Digital Advertising
Every test tells us something.
We test creative, audiences, and placements across Meta, Google, TikTok + beyond. Then we put those learnings to work, refining the message and spend to bring in buyers and improve return on ad spend.
- Campaigns across Meta, Google, TikTok, Pinterest, YouTube
- Audience planning, messaging, and creative testing
- Media planning, retargeting, and budget management
- Conversion rate optimization recommendations to improve ROAS
- Weekly reporting and campaign adjustments
Creator Marketing
Real relationships move culture.
We introduce your brand to creators who know your world. From the first conversation to backing a creator’s idea, we build mutually beneficial partnerships that outlast a single post.
- Creator research, outreach, and campaign management
- Product gifting and ambassador programs
- UGC coordination and content usage rights
- Creator events and community gatherings
- Campaign reporting and recommendations
Content Creation
Creative has a job to do.
From UGC to art-directed shoots, we create photography and video that show your products in use and give your audience something to connect with. We plan for social, paid, web, and lifecycle from the start, so every asset has a place in the wider strategy.
- Creative concepts, art direction, and scripts
- Photography and video production
- UGC-style and editorial content
- On-location and studio shoots
- Asset formatting for social, paid, web, and lifecycle
“The team at Sun & Sol was amazing to work with. They helped us bring to life a new film festival we had in mind and supported everything along the way. Rachael and Mackenzie were both wonderful and thoughtful!”
Jack Black, Sr. Director of Programs
Protect Our Winters
“It was SUCH a delight to work with both of you on the shoot. I really hope we can find meaningful ways to collab again soon.”
Dr. Emily Morse, Founder
Sex with Emily
“The girls are wonderful to work with. Had a great experience dreaming up and executing on a campaign for our film Havana Libre!”
Seth Brown, Co-Founder
MakeWild
“I have a PR agency and have brought Sun & Sol on to advise on social for several projects. I’m always impressed with their professionalism and deep knowledge of building social campaigns. When I bring them on to a project, I’m always confident the client will be impressed.”
Ilana Taub, Founder
Gold Tree PR
“Sun & Sol Co. worked with our group (Hoffman Studios and MacGillivray Freeman Films) on a nationwide theatrical film release, but that would indicate a much narrower range of capabilities that they can offer. We had not worked with them previously but were recommended to us from people in our industry. This group proved to be savvy, well connected and able to be flexible and responsive to the quick-changing elements of social media, networking, TV, and Print media. They know how to concentrate on a specific regional audience as well as putting a viral messaging plan into place. Mackenzie and Rachael (who we worked with) are easy to work with, personable, and infectiously enthusiastic. They work both from the ether and on the ground. I recommend them without hesitation.”
Jim Kempton
Associate Producer, Hoffman Studios
President, California Surf Museum
“Dream On Education has truly benefited from working with Sun & Sol. Rachael and Mackenzie are incredibly easy to work with, creative, and truly dedicated to their craft. Our team has been very pleased with the engagement, growth, and output that is a result of Sun & Sol’s attention to detail and thoughtfulness that Sun & Sol puts into each project. We would absolutely recommend working with Sun & Sol to help achieve your digital marketing and engagement needs.”
Kelli Haywood, Founder & Executive Director
Dream On Education
“iMentor is incredibly grateful for the expertise, support, and insights Sun & Sol provided us with as an integral part of two pilot campaigns for the organization: celebrating Hispanic Heritage Month and our community-led 25th anniversary social media campaign. Sun & Sol’s work was a critical component to iMentor both elevating new voices and successfully launching into our 25th year – a first for the organization leveraging community leaders and their social platforms in this capacity. Rachael and Mackenzie truly immersed themselves in our brand and worked side by side with our team to build out and execute on a results-oriented strategy. Sun & Sol’s ability to seamlessly tap into and engage their extensive network of passionate and dedicated content creators and community leaders was instrumental in our campaign reaching and exceeding our goals.”
Malavika Manwani, Senior Manager of Social Media and Digital Engagement
iMentor
“You guys are amazing and, most importantly, trusted. Your professionalism, work ethic, love for data, and thoroughness go above and beyond. I feel blessed to have you as part of the team and am feeling confident and excited about our progress.”
Leslie Woodward, Founder
Edenesque
“I love working with this team; they are taking on big challenges alongside me, and I feel completely supported at all times.”
Matt Partida, Marketing Director
Laelia Tequila
Kevin Hoban, Co-Founder
Backroads Pictures
“You did a great job with (RealignHR) Courts branding. She’s already landing clients.“
Christian Habberstad, Cinematographer