ABOUT US

Meet the Team

We work with brands reshaping the future.

At Sun & Sol Co, we craft story-rich work rooted in strategy and shaped by culture: designed to move people, spark connection, and drive real impact.

We partner with brands rooted in wellness, sustainability, and the needs of modern consumers. From CPG and functional products to culture-forward launches and performance-driven growth strategies, we collaborate with clients who lead with intention and aren’t afraid to stand out.

MEET THE TEAM

Rachael and Mackenzie spent a decade shaping stories inside the world’s most recognizable brands – Red Bull, TikTok, Alo, and Vissla among them. Drawing from deep in-house experience, they built a model rooted in cross-functional collaboration, consumer insight, and brand integrity – bringing legacy-level thinking to brands of all sizes.

Today, Sun & Sol Co. works with CPG founders, small-batch makers, and culture-shaping storytellers – brands with something to say, and a community to build around it. Their work lives at the intersection of craft and connection, always pushing toward long-term, direct-to-community impact.

Mackenzie Perna

Co-Founder

Rose Eppensteiner

Email/SMS Marketing Manager

Macie Pifer

Paid Advertising Manager

Cat Remaks

Social Media Manager

Blair Bainton

Copywriter

Rachael Bentley

Creative Director & Graphic Designer

Tiffany Kellar

Executive Assistant

Katie Corbett

Graphic Designer

OUR PROCESS

Think strategically. Work closely. Move deliberately.

We stay true to what sets your brand apart.
Your identity is our north star. Our campaigns convert because they honor the texture, tone, and integrity of your voice. 

We work cross-functionally and collaboratively from the start.
From your CMO to your newest team member, we listen closely, gather insight from every corner, and build a shared foundation. It’s how we ensure alignment, buy-in, and creative that holds. 

We build with intention, not urgency.
Brand advocacy is earned. Trends pass. We design deliberately and lead with insight, keeping long-term growth and impact in focus.

Mackenzie Perna

Co – Founder

Driven by instinct and shaped by experience, Mackenzie is a community-first marketer and strategist with a sharp eye for culture and over 10 years of brand-building expertise.

From Red Bull to TikTok, she’s shaped digital narratives for global brands and cultural icons, pairing storytelling instinct with strategic precision.

Her career began at Red Bull, where she helped shape the brand’s global social presence and went on to launch Red Bull USA’s Instagram and TikTok strategy. There, she worked closely with world-renowned athletes to grow their audiences and amplify their voices. At TikTok, she led milestone initiatives that spotlighted underrepresented creators and cultures, while managing a diverse roster of top creators.

Today, Mackenzie brings deep experience across social strategy, production, and community-rooted activations. Her creative collaborations span Roc Nation, Sony Latin, Disney Music Group, and CCG Social where she’s helped shape the digital presence of voices like Christina Aguilera, DeAndre Hopkins, Emmanuel Acho, and more.

Her approach is grounded in cultural fluency, human connection, and an unwavering belief in the power of storytelling to move people and brands forward.

Rachael Bischoff

Co – Founder

Rachael shapes brands with staying power – anchored in story-rich strategy, cultural intelligence, and creative frameworks built to scale.

With over a decade leading in-house marketing at Red Bull, Alo, Vissla, Sisstrevolution, and Amuse Society, she’s helped legacy brands and early-stage disruptors clarify their voice, define their edge, and make decisions that move audiences and markets.

At Red Bull Media House, she set the strategic course for global campaigns tied to award-winning films (The Dawn Wall, The Alpinist, The Fourth Phase, Any One of Us), launched the company’s first film festival partnership program (SXSW, Tribeca, and more), and brokered platform relationships with Netflix and HBO – positioning storytelling as a core growth lever. 

Since then, she’s brought that same clarity and precision to campaigns across wellness, fashion, and surf culture – including Alo’s #AloMovesYou, which supported the brand’s expansion into streaming fitness and wellness.

Her broader portfolio spans work with Seeking Asylum, Lift Foils, Geno, and International Wineries for Climate Action – where her role goes beyond amplification to setting a new standard for how meaningful messaging meets people where they are.

Rose Eppensteiner

Email/SMS Marketing Manager

Rose is the Email Marketing Manager at Sun & Sol Co. After years of leading lifecycle strategy in fast-paced agency settings, she’s helped brands like Graza, 3rd Ritual and Clevr Blends turn thoughtful storytelling into real customer connection. She brings a calm, strategic presence to every send.

Macie Pifer

Paid Advertising Manager

Macie is the Paid Ads Strategist at Sun & Sol Co. who turns paid traffic into predictable revenue for growing brands. With years of hands-on experience across e-commerce and service niches, she pairs sharp data analysis with scroll-stopping creative to build campaigns that scale sustainably, always keeping the human behind the metrics in mind.

Cat Remaks

Social Media Manager

Cat is the Social Media Manager at Sun & Sol Co. With a background spanning Red Bull, clean tech marketing, and personal brand development, she brings a sharp eye for storytelling and a deep care for community. She’s most lit up by bringing ideas to life and creating content that makes people and businesses feel seen.

Blair Bainton

Copywriter

As Sun & Sol Co.’s Copywriter, Blair brings a sharp blend of warmth, wit, and clarity to bridge the gap between performance and personality. With experience across sports and culture, food and wellness, and innovation and tech, he turns abstract ideas into language that connects and converts.

Rachael Bentley

Creative Director & Graphic Designer

Rachael is a Graphic Designer at Sun & Sol Co. who loves building brands both from the ground up and amplifying existing brands to new heights through visual storytelling, artistry, and attention to detail.

Tiffany Kellar

Executive Assistant

Tiffany is the Executive Assistant at Sun & Sol Co. With over 20 years of experience as a business owner and a background in project management and business operations, Tiffany brings clarity, calm, and care to everything behind the scenes. Thoughtful, steady, and dependable, she keeps things organized and moving so the team and clients can stay focused on what matters most.

Katie Corbett

Graphic Designer

Katie is a Graphic Designer at Sun & Sol Co. She loves helping people connect with brands in meaningful ways, bringing stories to life through imagery, type, animation, and video. With an analytical and creative mindset shaped by a background in economics, finance, and media, she combines strategy and imagination in everything she does.