Because your best work deserves the right foundation.
Creative alone might grab attention, but it takes the right ecosystem to turn that spark into real results.
At Sun & Sol Co., we help brands build digital ecosystems that elevate strong creative and make it perform harder. That includes full-funnel planning, custom landing pages, segmented email strategy, optimized social content, and thoughtful placement across every brand touchpoint.
This is our approach to digital marketing for CPG brands: grounded in strategy, optimized for conversion, and built for long-term momentum.
Creative Isn’t the Finish Line – It’s the Starting Point
High-quality content needs a path forward. You’ve already invested time and talent…now it’s about ensuring that energy lands somewhere.
We often partner with teams doing great creative work but lacking the digital scaffolding to help it convert. This is where performance marketing comes in: we guide your audience from interest to action with smart systems built to support every click and scroll.
From Meta ads to email flows, we build with intention – clear CTAs, smart site flow, and backend infrastructure that makes creativity scalable.
We’ve supported product launches that sold out within the first 24 hours and built funnels where 70% of email revenue came from automations – not just one-off sends.
Your Funnel Should Carry the Story Forward
Attracting someone to your website is just the beginning – you need to help them understand what to do next.
We optimize every touchpoint to support action without friction, designing systems that make the next step feel obvious, easy, and aligned.
(Think: least path of resistance.)
What It Looks Like in Practice: Laelia Tequila
Laelia is a long-term Sun & Sol Co. partner – one we are deeply grateful to support across full-scale digital marketing.
To improve conversion without sacrificing their elevated tone of voice, we developed five distinct landing pages, each tailored to different audience behaviors and funnel stages. These pages are currently being A/B tested and refined in real time.
We’re driving traffic to these pages through an integrated strategy spanning:
- Paid ads
- Email and SMS marketing
- Organic social
- Community / Partner channels
And because Laelia’s brand thrives on real connection, we embedded these pages into their community experiences too, using QR codes and redirects at in-person events to convert attention into action.
In just two weeks, we saw a 108% increase in conversion rate and a 135% jump in revenue per session. Average order value (AOV) rose by 14%.
This is what happens when strong creative meets the right structure: better performance, deeper brand consistency, and a system that compounds over time.
We Don’t Trade Aesthetic for Performance
You don’t need to strip your brand of identity to make it work harder. Performance marketing shouldn’t flatten your design – it should make it shine more strategically.
We build conversion-forward systems that enhance your brand’s creative, not compete with it. The end result? Beautiful, functional pages that move your audience to action – without sacrificing your look and feel.
When a client’s email performance stalled, we rebuilt the system and saw a 4x increase in attributed revenue – without any major design changes.
Community Strategy Deserves Infrastructure Too
We love a community-first approach. But without the right backend, it often fizzles.
From segmentation to UTM strategy, feedback loops to referral programs – community marketing only works long-term when it’s rooted in data, systems, and intentional follow-through.
One client saw 70% of launch-day attendance driven by a referral program we built – proving that when you combine brand love with operational clarity, it drives real results.
Make the Most of the Work You’re Already Doing
You’re already investing in creative. Our job is to help it land, last, and convert – without overloading your content with pressure to perform on its own.
Whether it’s email, ads, organic social, or landing pages, we bring it all together so your best ideas don’t just look good – they drive growth, retention, and advocacy.
Curious how we’d apply this to your brand?
TL;DR:
- Creative without systems stalls – Beautiful content needs infrastructure to carry it to results.
- Effective marketing is cross-functional – Email, paid, web, and organic should all be working together, not in silos.
- Conversion starts with clarity – CRO-informed content guides your audience (not confuses them).
- Performance and brand can co-exist – Strategic design keeps your identity intact while scaling results.
- Lasting growth > quick spikes – We help brands build systems that deliver real momentum.
