Growth lives in the hands of those who bring your story to life.
Brand Growth Through Human Connection
Your brand’s growth doesn’t live solely in awareness or reach – it’s carried by the people who bring your brand experience to life. The barista who remembers a name, the bartender who knows a tajín rim makes it right, the team members who place product in hand at exactly the right moment. Growth is not just about the message – it’s about the community who breathes life into your brand.
Lifecycle Marketing That Goes Beyond Awareness
At Sun & Sol Co., we think about lifecycle marketing not only as a channel strategy (email, SMS, social, paid) but as an interconnected, intentional ecosystem. Each touchpoint is an opportunity to deepen trust and turn an everyday interaction into loyalty. That’s how we expand impact not just wide, but deep: weaving lifecycle marketing with community programs so every channel amplifies the individuals already carrying your brand forward.
Case Study: Building Brand Loyalty With Edenesque
With Edenesque, a plant-based milk brand, this meant launching a barista ambassador program in New York City – centered around the city’s unsung heroes: its baristas. Baristas bring artistry and connection to everyday life, and with a milk designed to froth seamlessly into café culture, the fit was undeniable. Together with the Edenesque team, we built a foundation that celebrated them: collaborating with baristas to speak on behalf of the brand, providing content tools, and encouraging them to share rituals and stories true to their craft.
What emerged is still living today as a connected network of brand champions. Their influence extends beyond cafés, driving D2C e-commerce sales while strengthening performance in placements like Whole Foods and Joe Coffee. Supported by organic social, paid, and lifecycle marketing, this program became a model that works – starting in one market, now built to scale across international communities.
Our Founders’ Roots in Brand Loyalty
Brand loyalty is our bread and butter – because we’ve lived it. Our founders cut their teeth at Red Bull, Alo, Vissla, and TikTok, where brand loyalty wasn’t theoretical – it was the heartbeat of growth and resonance. From athletes and team riders to instructors and unified communities, we’ve always built lasting brands through thoughtful collaboration with the right partners. We carry that same depth and creativity into the campaigns we build today.
Choosing the Right Brand Champions
Not every partner is the right fit – and we’re intentional about who we choose to carry a brand’s story. We build criteria not only per brand, but often per campaign, to ensure we align with values, voice, and audience. It’s never one-size-fits-all. Sometimes it’s baristas, sometimes it’s stylists, sometimes it’s instructors or creatives. What matters is the integrity of the connection and the ability to amplify your story in ways that feel lived-in, not manufactured.
Turning Partners Into Champions
Community is where growth takes root – when the right people carry your brand, they weave themselves into its story. Every touchpoint, from inbox to café counter, from social engagement to conversion, deepens connection and invites belonging. Lasting impact comes not from reach alone, but from the way community and lifecycle marketing move together, wide and deep.
Are the right people woven into your brand’s story?
TL;DR:
- Growth doesn’t live in awareness alone – it’s carried by the people who breathe life into your brand.
- Lifecycle marketing is more than channels – it’s the ecosystem that deepens connection at every touchpoint.
- The right partners matter – criteria ensures brand champions align with your story and audience.
- Community and performance scale best together – when organic, paid, and lifecycle support one another.
- Lasting impact comes from depth – we help brands grow not only wide, but meaningfully deep.
