Insight-led strategy deserves activation that scales. We deliver both, ensuring each move strengthens your brand and deepens consumer connection.

OUR SERVICES
RETAINER & PROJECT-BASED
Digital Marketing Strategy
We start by listening – to the brand, the people behind it, and the space it’s here to shape.
We build foundations that feel like truth – not trend. Our strategic work is collaborative, senior-led, and anchored in curiosity. Before we make a move, we map the why.
- Cross-channel strategic roadmapping
- Audience insights and cultural fluency
- KPI development and performance systems
- Brand workshops and internal alignment
- Optional support: SEO, Conversion Rate Optimization, analytics
Social Media Strategy & Activation
We build belonging – around values, not volume.
Our approach is platform-native but never trend-chasing. We bring the voice, systems, and senior creative strategy to help your brand speak clearly, consistently, and meaningfully.
- End to End management of cross-platform social channels inclusive of Instagram, Facebook, TikTok, LinkedIn, Pinterest, and more.
- Strategy development grounded in community-first thinking
- Channel management and ongoing engagement
- Content calendars and briefing
- Lo-fi, editorial, and UGC-style content planning
- Monthly insights and agile shifts
Email Marketing & Automation
Retention that feels personal – not pushy.
We don’t just build flows – we build relationship infrastructure. From welcome sequences to high-converting campaigns, our work is led by emotion, behavior, and brand tone in perfect sync.
- Klaviyo (or ESP) setup, campaigns, and flows
- List segmentation and consumer journey mapping
- Copywriting, creative direction, and testing
- Lead capture and onboarding
- Performance audits and ongoing optimization
Paid Digital Advertising
Thoughtful growth – rooted in what your audience needs, not just what they’ll click.
We never trade integrity for performance. Instead, we build campaigns that perform because they stay true to your brand’s essence. Our work is bold, consumer-aware, and creatively led.
- Full-funnel campaigns across Meta, Google, TikTok, Pinterest, YouTube
- Messaging, segmentation, and creative direction
- Retargeting, media planning, and budget oversight
- Conversion-forward landing page recommendations
- Weekly performance insights and pivots
Community & Creator Campaigns
Real relationships move culture – and your brand forward.
From intimate product seeding to large-scale activations, we lead with connection. Our work elevates creators, grows cultural relevance, and builds brand equity through partnerships rooted in shared values and long-term impact.
- Creator sourcing and campaign execution
- Micro-seeding and ambassador programs
- UGC collection and usage rights
- Event activations and community moments
- Post-campaign reporting and performance insights
Brand Development
Protect the brand. Clarify the vision. Express it all beautifully.
We help brands go deeper – refining what they stand for, how they speak, and how they show up across every surface. Whether you’re evolving or building from scratch, we bring clarity with care.
- Brand audits and competitive positioning
- Voice, naming, and messaging frameworks
- Visual identity and design systems
- Rollout strategy and creative support
Content Creation
Content that performs – with clarity, texture, and depth.
We create stories that belong in your audience’s life – not just in the feed. With one foot in UGC and one in art direction, we develop assets that convert, connect, and move across every channel.
- Creative direction, scripting, and concepting
- Editorial and digital production
- UGC-style and high-fidelity asset creation
- On-location or studio content for web, ads, email, and more
- Tailored delivery across every platform
“The team at Sun & Sol was amazing to work with. They helped us bring to life a new film festival we had in mind and supported everything along the way. Rachael and Mackenzie were both wonderful and thoughtful!”
Jack Black, Sr. Director of Programs
Protect Our Winters
“It was SUCH a delight to work with both of you on the shoot. I really hope we can find meaningful ways to collab again soon.”
Dr. Emily Morse, Founder
Sex with Emily
“The girls are wonderful to work with. Had a great experience dreaming up and executing on a campaign for our film Havana Libre!”
Seth Brown, Co-Founder
MakeWild
“I have a PR agency and have brought Sun & Sol on to advise on social for several projects. I’m always impressed with their professionalism and deep knowledge of building social campaigns. When I bring them on to a project, I’m always confident the client will be impressed.”
Ilana Taub, Founder
Gold Tree PR
“Sun & Sol Co. worked with our group (Hoffman Studios and MacGillivray Freeman Films) on a nationwide theatrical film release, but that would indicate a much narrower range of capabilities that they can offer. We had not worked with them previously but were recommended to us from people in our industry. This group proved to be savvy, well connected and able to be flexible and responsive to the quick-changing elements of social media, networking, TV, and Print media. They know how to concentrate on a specific regional audience as well as putting a viral messaging plan into place. Mackenzie and Rachael (who we worked with) are easy to work with, personable, and infectiously enthusiastic. They work both from the ether and on the ground. I recommend them without hesitation.”
Jim Kempton
Associate Producer, Hoffman Studios
President, California Surf Museum
“Dream On Education has truly benefited from working with Sun & Sol. Rachael and Mackenzie are incredibly easy to work with, creative, and truly dedicated to their craft. Our team has been very pleased with the engagement, growth, and output that is a result of Sun & Sol’s attention to detail and thoughtfulness that Sun & Sol puts into each project. We would absolutely recommend working with Sun & Sol to help achieve your digital marketing and engagement needs.”
Kelli Haywood, Founder & Executive Director
Dream On Education
“iMentor is incredibly grateful for the expertise, support, and insights Sun & Sol provided us with as an integral part of two pilot campaigns for the organization: celebrating Hispanic Heritage Month and our community-led 25th anniversary social media campaign. Sun & Sol’s work was a critical component to iMentor both elevating new voices and successfully launching into our 25th year – a first for the organization leveraging community leaders and their social platforms in this capacity. Rachael and Mackenzie truly immersed themselves in our brand and worked side by side with our team to build out and execute on a results-oriented strategy. Sun & Sol’s ability to seamlessly tap into and engage their extensive network of passionate and dedicated content creators and community leaders was instrumental in our campaign reaching and exceeding our goals.”
Malavika Manwani, Senior Manager of Social Media and Digital Engagement
iMentor
“You guys are amazing and, most importantly, trusted. Your professionalism, work ethic, love for data, and thoroughness go above and beyond. I feel blessed to have you as part of the team and am feeling confident and excited about our progress.”
Leslie Woodward, Founder
Edenesque
“I love working with this team; they are taking on big challenges alongside me, and I feel completely supported at all times.”
Matt Partida, Marketing Director
Laelia Tequila
Kevin Hoban, Co-Founder
Backroads Pictures
“You did a great job with (RealignHR) Courts branding. She’s already landing clients.“
Christian Habberstad, Cinematographer