AUTHENTICITY OVER ALGORITHM

It’s easy to get caught up in the demands of platform algorithms…

We’ve all heard the recommendations like…

• Post once per day in feed, even more in stories

• Use a trending sound or risk low discoverability

• Take up as much of the screen as possible even if the crop compromises the quality of the image

While these are all great insights to consider, we still need to remember (and prioritize) one very important thing…

YOUR AUTHENTICITY SHOULD NEVER BE COMPROMISED FOR SAKE OF PLEASING AN ALGORITHM.

Be proud of the content you create and share, regardless of performance.

It’s all about staying true to your voice, values, and vision.

The true power of social lies in the connections you make and the impact you create.

What do you want people to remember when they see your posts? How do you want to make them feel? What value are you adding?

Focus on engaging with your audience.

Sparking meaningful conversations, and

Sharing content that resonates with you AND your community.

Let’s break free from the algorithm pressure and prioritize authenticity.

Trust that when you create content you genuinely love, the right audience will find and appreciate it.

STAY TRUE TO YOURSELF. The rest will follow.