Our Favorite Social Media Trend

One word (our favorite): COMMUNITY. 🤝

A trend we appreciate (and are more than enthusiastic to help our clients lean into) is the emphasis social platforms have placed on brands to encourage the development and growth of communities.

Brands are focusing on creating authentic experiences and connections with their audiences both on social and in the real world – providing a safe space for two-way communication, rather than simply broadcasting marketing messages through a megaphone.

The cool thing?

Brands are using their platforms (and resources) to highlight and elevate diverse communities, creators, and stories that align with their values and messaging – a win-win-(win) for the brand, the creators, and their audiences.

By focusing more efforts in community building, brands have been able to foster deeper connections with their audiences while also cultivating an inclusive, diverse environment.

Overall, the trend towards community building and authenticity on social media is reshaping the way that brands interact with their audiences, and in turn, creating more meaningful relationships between brands and consumers.

What trends do you see on social that help feed into community? How are you showing up? Let us know in comments!