Hot Take: Your Consumer’s Story Matters More Than Your Product

We know, we know (but sales!) - hear us out.

Nobody wakes up excited to be sold to.

We all crave emotional connection. We want to be brought on a journey with the brands and individuals we know and love - not immediately bombarded with an in-your-face ad.

Take the above imagery, for example. The individuals (the main characters) are going about their day while enjoying a chilled Daytrip beverage (the product) as a vehicle for fun. The fun is the point, the product is what's used as the means to get there.

Think more GrlSwirl + Reformation + Jolie Skin Co. and less Sugar Bear Hair (sorry).

Here's the thinking behind it ↓

PSYCHOLOGICAL IMPACT
When you focus solely on your product, you miss the chance to tap into the human psyche. People buy into stories and emotions, not just features and product / service benefits (though these are important too!).

HERO'S JOURNEY
Picture your consumer as the hero, and your product as the trusty sidekick. Just like Harry Potter needed his friends to succeed, your customers seek solutions to their problems.

PLOT DEVELOPMENT
Stop walking up to strangers and asking them to marry you on the first date! Think of your marketing efforts as chapters in a book. Create suspense, spark curiosity, and lead your audience toward a satisfying conclusion (or a cliffhanger, if that's your vibe).

POWER OF CONTINUATION
Your brand story should extend far beyond ads. Ref's 'Farm to Butt' campaign made us all want to hear more about their supply chain story. Ensure your narrative evolves as customers move through their journey, making your product or service an essential part of their story.

CONSUMERISM KILLED THE CAT
Remember, it's not all about selling sh*t. It's about making meaningful connections! Your audience wants to be the stars of their own stories, not just spectators in yours.

Story marketing, baby! The magic lies in empowering your people. Got questions or want to chat on this deeper with us?